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Founded on a love of cars

With passion, persistence and ingenuity.

Autopia Story

Autopia was founded on a love of cars in 2004, but it really began well before that, when Jeffrey Morton sat behind the wheel for the first time – and his dad gave him a push. Fast forward a couple of decades and the desire to own his dream car drove Jeff into the depths of the Australian taxation system.

With a background in banking, and already working in the salary packaging industry, he was ideally placed to navigate the rules and regulations, investigating how to maximise his tax savings with a novated lease. It wasn’t easy, but he figured it out. He also discovered that expertise in finance & tax just wasn’t enough. To achieve the greatest amount of tax savings possible, you needed an in-depth knowledge of vehicles too.

So he bought his dream car, and like all successful entrepreneurs bought into the dream of setting up his own business. And here we are. Autopia is now part of ASX listed Smartgroup, and our clients range from global companies to sole traders.

But we’ve never been content to sit back and enjoy the ride. We’re always looking for ways to better serve our clients, to solve the complex problems that no one else wants to take on. The skills, knowledge and expertise developed over the years allowed us to expand beyond just novated leasing, developing groundbreaking car finance products for almost anyone.

And as to the future, who knows? With our principles and passions to drive us, there’s no end to where we might go.

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